Name: Claudio Basso
Birth Date: 1959-08-28
Biography:Born in Paris in 1959, Claudio Basso has had an impressive volume of work published across four continents. His professional career started in Milan mentored by Alberto Nodolini, the renowned Art Director of Italian Vogue. I remember spending many hours with a loupe looking at the film of American masters like Avedon, King, Penn, Watson and then absorbing the technical discussions that would see their work become a published icon of our culture. It was nourishing and motivating at the same time.From Milan to London, Paris and New York Claudio created editorial for prestigious magazines such as American Vogue, New York Woman, French Elle, Italian Vogue, Vanity, Bazaar, Amica and Grazia. The elegance of his work also contributed to such prominent catalogues as Saks Fifth Avenue, Bloomingdales, Bonwitt Teller and the German Otto Versand. While recognized in Japan for the Max Factor cosmetic campaign and in Greece and Brazil for his stunning Elle covers, Claudio never abandoned his most intimate work of Private Portraiture. In 1990 he exhibited in NYC a memorable series of Black & White featuring celebrities with infants. The collection, called A Star and A Baby was successfully auctioned to raise funds for a charity organization devoted to help children born with AIDS and had a deep impact on Claudio's career.I realized I am nothing but a story-teller, someone who loves people and loves to tell their story or to invent one. It was time for me to learn how to tell better stories.The following year Claudio packed his bags and moved to Australia where he took a deep dive into motion picture working with advertising commercial scripts. A challenge in his eyes that led to producing dozens of spots and landed him, once again, global recognition and the International Mobius Award for Outstanding Creativity. By the turn of the century Claudio returned to the United States to continue his work in photography. Enriched by twenty something years behind the camera, a list of celebrities and supermodels photographed with a unique style that combines sensuality, elegance and sophisticated photography, Claudio Basso works from his studio in Connecticut with his wife, Sheri.
Exhibitions:A Star and a Baby NYC 2002
How did you start in Art?
As a way to emulate great artists work which I liked a lot. Eventually I started doing my own thing, developing my own message
Who is/was your master?
I assisted the Italian photographer Marco Emili in Milan but my true mentor was one of the greatest art directors ever existed, Alberto Nodolini of Italian Vogue.
Do you think that training is Important or prefer self-taught?
Training can save you much time and mistakes, although the self experience leaves a deeper mark. The question is really depending if the student has the capability of recognizing and addressing the mistakes made. It takes ignorance to make a mistake, it takes a lot of experience in recognizing one and its causes.
It is possible to live from Art?
If you lived in the sixteen century around Florence and used to play cards with a guy called Lorenzo maybe. In these days, in these economy and in this culture artists are treated worse than animal. We are the MOST endangered species on Earth and yet everybody worries only about the survival of the animals...
Transpiration or inspiration?
A lot of transpiration to get ready to feel the inspiration. The preparation work does not go into acquiring the inspiration, the most work goes into letting go. Of everything and everybody to create a complete void, only then you can feel the depth of your inspiration.
Your 3 Favorite Artists Living and Dead
Leonardo Da Vinci
Work of art that you would like to be the Author and Why
Le Radeau de la Meduse by Gericault. The intensity and hope you can feel and smell from every drop of sweat, plus he does great pictures of animals. I could only offer him my interpretation from a landscape point of view in my collection Drifters. It is far from the quality of his work.
Is there a Price for Art?
The only thing that kills art is MONEY. The commercialization of art and all the vultures that rotate and feed from it are the true pest of this century. Unfortunately nobody can see it, because money and profit... run the world. Artists should be protected by a National Fund and be able to freely create without worrying how to survive. Are you in?
Everything can be art or are there limits?
I consider art a form of communication with an extra gear. That magical component capable of stirring the emotions in the recipient of the creation. Can all be art? I don't think so also because there are not enough humans who could appreciate it all..
Digital Art. Yes or no?
But of course YES. Otherwise we would still pain images on the walls of a cave.